The Art of FREE

The Art of FREE

People Love Free Stuff.

And if that free stuff cost you almost nothing, even better!

I give away wall hooks with all of my liner orders. I tell people that the hook is an extra $9.99 value that they are getting for free with every liner they order.

The wall hook cost me $0.07

I print thousands at a time.

Every time we pack an order, we pluck a wall hook from the bin and toss it in the box. Takes about 2 seconds per order. No Change to shipping cost.

Conversion rates rose in the months that followed.

My products now have a differentiator in marketplaces like Etsy.

My customers now have my brand logo screwed to their wall

All for less than 10 cents a piece.

Use the freebie as a way to get customers to choose you over the competitor. It should cost less than 1/10th of the perceived. The perceived value should be 10-30% of the actual product retail price.

This freebie is now available as a product for license members.

Hope this helps!

Zac









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