The Art of FREE
People Love Free Stuff.
And if that free stuff cost you almost nothing, even better!
I give away wall hooks with all of my liner orders. I tell people that the hook is an extra $9.99 value that they are getting for free with every liner they order.
The wall hook cost me $0.07
I print thousands at a time.
Every time we pack an order, we pluck a wall hook from the bin and toss it in the box. Takes about 2 seconds per order. No Change to shipping cost.
Conversion rates rose in the months that followed.
My products now have a differentiator in marketplaces like Etsy.
My customers now have my brand logo screwed to their wall
All for less than 10 cents a piece.
Use the freebie as a way to get customers to choose you over the competitor. It should cost less than 1/10th of the perceived. The perceived value should be 10-30% of the actual product retail price.
This freebie is now available as a product for license members.
Hope this helps!
Zac